Purchase 100% Fair Trade Coffee
We purchase 100% Fair Trade coffee, ensuring farmers around the world receive a fair wage and can support their families. To date, we have purchased over 500,000 lbs of Fair Trade, organic, shade-grown coffee which has provided more than $250,000 of incremental income to coffee-growing communities ranging from Ethiopia to Indonesia. Pura Vida will purchase more than 400,000 pounds of certified Fair Trade coffee from 10 different countries in the coming 12 months, helping farmers to feed their families, sustain their communities, and break the cycle of poverty.

Distribute full line of organic, Fair Trade certified products
With more than 70 major college and university accounts and a national distribution agreement with Aramark Corporation, Pura Vida now distributes a growing portfolio of sustainable products, including tea and cocoa, to customers nationwide. With thousands of values-driven, socially conscience consumers in our customer database, Pura Vida is in a strong position to launch product extensions and new initiatives.

Purchase environmentally sound, sustainable products
In addition to buying only Fair Trade coffee, we also purchase organic and shade-grown coffee – more than 500,000 lbs to date – which protects thousands of acres from chemical pesticides and herbicides, and preserves the natural habitat where farmers and their families live. Our commitment to environmental stewardship extends beyond our products to our packaging and collateral materials, where we use 100% recycled and recyclable material to help preserve natural resources and habitat.