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Pura Vida In the News


Pura Vida Wins Support of the House
Forget earmarks and political donations. Pura Vida Coffee, of Seattle, won the right to sell coffee at the U.S. House of Representatives through an old-fashioned taste test.
The Seattle Times — February 7, 2008

Capital Ideas and Social Goals
A recent article in the New York Times highlights the foundation of Pura Vida Coffee and the Evergreen Lodge and ther missions to create social good. Featuring Pura Vida Partners' board members John Sage and R. Todd Johnson.
The New York Times — December 23, 2007

Strategies: Mission Oriented
A look at the struggles related to making a profit and funding a mission at the same time. Features John Sage and Pura Vida.
BusinessWeek SmallBiz — December 14, 2007

Pura Vida Coffee and Compass Group Announce Strategic Partnership
Pura Vida's beverages selected by leading food management company official Fair Trade Certified options.
Press Release — December 6, 2007

From High Tech to High Minded
A candid look with co-founder John Sage on his "second act" of creating Pura Vida.
U.S. News and World Report — March 12, 2007

UBC Movies to Fair-Trade 'Ethical' Coffee
An article from The Vancouver Sun highlighting the University of British Colombia's decision to be the first major university in Canada to sell only organic, fair-trade coffee. Their choice, Pura Vida.
The Vancouver Sun — March 9, 2007

Raising Awareness through Aid
Pepperdine students advocate for the switch to Fair Trade coffee because of "Pura Vida's mission statement of giving back to the community of where the coffe came from."
The Graphic (Pepperdine Student Newspaper) — March 1, 2007