The mission of Pura Vida is to Create Good by using business to empower producers, motivate consumers, inspire business leaders, and, ultimately, serve the poor. By utilizing every facet of our company—capital structure, governance, employee recruitment, product sourcing, marketing and sales—to achieve social outcomes, we can demonstrate that the worlds of business and charity can not only co-exist, but can thrive on one another.

Learn more about how that happens below, and then find out how you can get involved.

PROVIDE LIVING WAGES FOR FARMERS AND PRODUCERS
By purchasing and selling only 100% Fair Trade, organic, shade-grown coffee, we help ensure that farmers around the world receive a fair wage and can support their families, and that the natural habitat they live and work in is preserved.

SERVE AND EMPOWER AT-RISK CHILDREN AND FAMILIES
Pura Vida operates programs for at-risk children in areas where our coffee is grown. Through the sale of products and the financial support of customers and partners, we work in partnership with local non-profit agencies to provide educational opportunity and nurture physical health, confidence, character, and strength of spirit.