We want you to buy our coffee because of all the good it does. But we’re also crazy about coffee itself, so we make sure that every cup of Pura Vida coffee is as full of flavor as it is full of potential. Take a look at some of the important choices we make about the beans we purchase.
ARABICA
Pura Vida coffee is made from 100% Arabica beans handpicked in the mountains of the world’s premier coffee-growing regions and then slow roasted in small batches. Arabica beans yield the finest coffees, with a finer, more delicate taste and about half the caffeine of the other common commercial coffee type, Robusta.
ORGANIC
Supporting organic coffee helps protect the health of people and the planet be reducing the overall exposure to toxic chemicals from synthetic pesticides that can end up in the ground, air, water, and food supply. These environmentally sustainable farming methods protect farmers’ health and preserve valuable ecosystems for future generations.
FAIR TRADE
Fair Trade certification means that our coffee is free of genetically modified organisms (GMOs), preserving the use of natural coffee beans. Fair Trade also means that farmers are paid a fair wage helping to lift them out of poverty and provide for their families. Fair Trade enables producers to invest in the farms, communities and also promotes protection of the environment.
SHADE GROWN
Shade grown coffee is cultivated in the traditional way, amongst forest trees. Shade-grown coffee facilitates a bio-diverse environment by providing a natural habitat for forest birds and reducing deforestation and erosion. Since it takes the beans longer to mature and ripen, it is thought to have a more complex flavor
DECAFFEINATION
We use only the Organic Water Process method to decaffeinate Pura Vida coffee. This patented method involves submerging beans in heated water that is saturated with coffee flavor, and then extracting the caffeine using special carbon filters. The flavor-charged water prevents much of the coffee’s flavor from dissolving, while the filters selectively remove the caffeine, leaving most of the coffee’s characteristics intact.
